The first of our new collection is finally here, and we must admit, we’re a little in love!
Blending two of Dui’s favourite things, the 1970s and the country, she’s designed four staple denim pieces for your autumn/winter wardrobe, that will keep giving, year after year and even throughout different seasons.
Meet our new Brando Denim range
Made from 90% lyocell and 10% cotton this washed denim is soft, comfy and will make you feel so damn good, you’ll be grooving all day and night long. But before we go into the technical side of our Boom denim, let’s meet our four new friends… from the Brando family, which hasn’t been named after Marlon Brando!
The Boom Shankar Brando Shirt is a luxurious and classic denim shirt. Featuring two pockets, metal buttons, a collar, soft balloon sleeves with a wrist cuff, and a pleat at the back for a relaxed fit.. The lyocell and cotton blend denim is suuuper soft and moulds to your body for a comfy and flattering fit.
The Boom Shankar Brando Pant is a dreamy 70s wide leg, high waisted jean, designed to sit comfortably across the hips and then flow down into a flare. The waistband has been made with a little extra room, so you can tuck in a shirt, knit and just feel that little bit more comfortable, while also looking very flattering. They’re the perfect length for wearing a slightly higher shoe, if wanted, to make those legs longer!
The Boom Shankar Brando Jumpsuit is a dreamy 70s take on denim workwear. It’s a full length, wide leg, short-sleeved boiler suit, with safari pocket detailing, and a drawstring waist tie that has an elasticated section at the back. Plus it has pockets on the chest, hips and at the back! This jumpsuit is a trans-seasonal piece, and with the flared leg that drops from the hip, it’s an extremely flattering fit.
The Boom Shankar Brando Dress is an extremely versatile denim winter dress. With metal buttons down the full front of the dress, it can be worn as a dress or open and layered as a jacket. With both hip and chest pockets, a drawstring waist tie and elasticated section at back waist, and in a flattering A-line shape for a more relaxed fit.
So, what is Lyocell?
Well, let’s have a little look into this fabulous fabric….
Firstly, Lyocell is a very versatile product that can be found in bed linens, towels, clothing, underwear and even medical dressing. Aside from its multiple uses, Lyocell is highly coveted because it's 100% biodegradable and compostable, unless it’s been blended with other synthetic fibres. Lyocell products will only take a couple of months to decompose, contrary to other plastic-based items that could take up to 100 years to biodegrade.
In 1982, Lyocell was originally trademarked as Tencel. The making of Lyocell starts with harvesting wood, which often comes from fast growing eucalyptus trees, like the lyocell we use at Boom Shankar, but oak, bamboo and birch trees can also be used. This wood is then broken down into tiny pieces and chemicals are added to dissolve it into a wood pulp. The result is a liquid and sticky raw cellulose, which is heated and broken into small pieces one more time using a solvent called amine oxide. After being filtered, the cellulose goes through a spinning process that turns it into bright, long and thin fibres. These fibres are washed, dried and lubricated, until they're ready to be spun into a yarn and woven into the final Lyocell fabric.
What makes Lyocell environmentally-friendly?
To start, the lyocell fibre production process is called a “closed loop” system, which is a manufacturing process that doesn't create harmful by-products. The dissolvent chemicals involved in its creation are non-toxic and can be reused so they’re not released into the environment once the process is finished. Plus, amine oxide, which is one of the solvents involved in the Lyocell fibre production process, isn't harmful and is totally recyclable. On top of that, Lyocell's entire production process is quite short and simple compared to other manmade fibres, which means less water and less energy are required.
Another great fact, is that the most common source of lyocell is eucalyptus trees (like we use!) and that ticks all the right boxes. Eucalyptus trees can grow almost anywhere and even in lands that are no longer fit for planting food. They grow very quickly and don't require any irrigation or pesticides, like most other fabric fibre sources do.
It's time to get grooving in our Brando Denim collection!
