What a year at Boom Shankar!
We kicked things off in colour soaked style, shooting our SS’25 collection Bella Vita in the magical yellow town of Izamal, Mexico. Set in the heart of the Yucatán Peninsula, the campaign captured everything we love most: bold design, European flair and the joyful, spirited soul of Mexico. Pure sunshine.
As winter rolled in, we welcomed some very special newcomers to the SMILE family. From cosy socks and caps to winter warmers designed to lift spirits, every SMILE piece was created to do good as well as feel good. Thanks to you, every SMILE purchase helped support our charity partner Forget Me Not, reuniting trafficked children with their families across Nepal, India and Uganda. Comfort, colour and kindness, wrapped into one.
June marked a huge milestone as Boom Shankar officially launched into the US and European markets, both online and wholesale. A dream years in the making and a powerful step towards sharing our love of colour worldwide.
As Dui puts it,
“To share the love of colour and dressing for joy across the globe is beyond amazing. I am so humbled to be on this journey with our beautiful team.”
Alongside this expansion, we were lucky to see Boom Shankar worn and styled by inspiring creatives across the globe. A heartfelt thank you to our wonderful community of influencers, thank you for sharing the colour and love.
Summer brought even more joy with the launch of our first ever Boom Kids collection. Designed to match our best selling adult Capri stripes, these 100 percent cotton styles were made for tiny trendsetters aged two to eight. Shot on Noosa Main Beach with the help of our beautiful Boom mums and friends, these pint sized pieces truly had our hearts.
We also had the absolute pleasure of shooting with Amy Sheppard, capturing her effortless energy and love of colour in true Boom style, a moment we will treasure.
October marked a true milestone for Boom Shankar with our long awaited collaboration with Lorna Murray. Splice of Summer brought together Lorna’s iconic handwoven silhouettes with Boom Shankar’s Capri Splice trims, a joyful celebration of colour, craftsmanship and modern artistry. We celebrated with a sunset runway at St Siandra in Mosman, surrounded by community, creativity and giving, raising $2,040 for Beyond DV in the process.
At the heart of everything we do are our artisans in India, whose skill, craftsmanship and dedication bring each Boom Shankar piece to life. We are endlessly grateful for their talent and the long standing relationships we share.
And finally, a little teaser. An exciting Tokyo shoot is on the way, with our Japan campaign launching in February.
2025 was big, bright and full of heart. There is so much more to come.
Stay tuned.
Big love,
Dui & the Boom Shankar team