GENKI DE SUKA
Take a step into the city night, back in time, abuzz with neon lights and playful types. GENKI DESU KA is a kaleidoscopic adventure from nostalgia to now, inspired by psychedelic streetscapes, retro video games, and the endless possibilities of a childlike imagination.
Stay golden, enjoy a beautiful life, and alight in the thrill of being alive.
Introducing Tokyo Blooms, the first instalment of GENKI DE SUKA. A celebration of colour in motion, this collection blends rainbow stripes, bold graphic florals, directional colour-blocking and reimagined gingham classics into one confident, cohesive story.
Our campaign is set against the electric streets of Harajuku, soft knits contrast sharp city lines, and saturated brights cut through concrete grey. Designed for trans-seasonal layering, Tokyo Blooms invites you to mix, match and make it your own. Lightweight knits, structured denim and easy cotton silhouettes move with you.
Colour as confidence. Joy as self-expression. A wardrobe made to be felt.
TOKYO BLOOMS
THAT’S AMORE!
THAT’S AMORE!
Introducing the second instalment of our winter collection, a story that turns up the warmth, deepens the palette, and leans into texture with intention. Our first drop was electric and playful, THAT’S AMORE! is rich, romantic, and full of feeling.
Discover a contemporary clash of bold knitwear, expressive prints, and tactile fabrics, this drop brings together block prints, statement florals, berry checks and corduroy in a way that feels both nostalgic and new.
Designed for those who love to layer; plush knits paired with structured silhouettes, softened by lived-in textures and unexpected colour pairings. It’s confident, totally BOOM and designed to be worn your way.
THAT'S AMORE
