Take a step into the city night, back in time, abuzz with neon lights and playful types. GENKI DESU KA is a kaleidoscopic adventure from nostalgia to now, inspired by psychedelic streetscapes, retro video games, and the endless possibilities of a childlike imagination.
As your suitcase fills with stickers, your journal marks memorable moments, stamps accrue and the vending machine dispenses your favourite snack. Pause at the busy crossing, take in nooks of the unexpected, vignettes of life being lived.
Embracing the colours of far-away places that pop like candy on a pixel screen, this collection blends our signature whimsy with an edgy, urban attitude. A wink to old-school charm and a nod to carefree doodles on a love note sent back home, each piece is made for those who dress to feel good every stop on their wild, wonderful journey.
Stay golden, enjoy a beautiful life, and alight in the thrill of being alive.
Introducing Tokyo Blooms, the first instalment of GENKI DE SUKA. A celebration of colour in motion, this collection blends rainbow stripes, bold graphic florals, directional colour-blocking and reimagined gingham classics into one confident, cohesive story.
Our campaign is set against the electric streets of Harajuku, soft knits contrast sharp city lines, and saturated brights cut through concrete grey. Designed for trans-seasonal layering, Tokyo Blooms invites you to mix, match and make it your own. Lightweight knits, structured denim and easy cotton silhouettes move with you.
Colour as confidence. Joy as self-expression. A wardrobe made to be felt.